Digital Marketing is the set of activities that a company executes online to attract new business, creating relationships, and developing a brand identity. Among its strategies are SEO, Inbound Marketing, and Content Marketing.

A digital marketing strategy is the planning of certain steps to reach objectives defined by online media.  This involves aspects such as the creation and dissemination of content through websites and social networks,  emails, and blogs management, among others.

1. It can be measured in 100% of the cases.
2. It is pivotable.
3. Flexibility and dynamism.
4. It is cheaper than other methods.
5. Better segmentation.
6. Allows you to create branding.
7. Creates a community.
8. It is permanent and omnipresent.

1. Marketing Automation Tool.
2. Email Marketing Tool
3. Landing Pages creation tool.
4. Content Marketing Platform.
5. SEO Tool (Search Engine Optimization)
6. Analytics tool
7. CMS (Content Management System)
8. Social Media Monitoring Tool